Creative direction / AI image-making
Making AI feel alive.
INSTINCT.
PRECISION.
OBSESSION.
I’ve worked with AI since the first wave of image generators, following each new generation of tools and pushing them towards a more convincing realism.
Every image begins with a feeling. The weight of a fabric. Light moving across skin. The tension between two people. I build the scene around that feeling, then refine the light, texture, anatomy and depth that make it believable.
My workflow is a continuous process of testing, selecting and refining. Each new tool expands what I can explore; my eye determines what belongs in the final frame.
I want you to feel the image before you question how it was made.